Green products
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- Environmentally conscious consumers are increasing. In fact, in a survey performed by the Natural Marketing Institute, about 63 million Americans are practicing a lifestyle of health and sustainability, which is also known as LOHAS. The increasing demands on green and healthy products are causing the emergence of green businesses and use of green practices by other business establishments.
- usinesses have learned that not only will they save the environment by practicing green strategies, but they would also save on their operational costs and increase their profit, in the long run. But will consumers buy more expensive, sample products while in economic recession? Apparently, yes. The OTA Manufacturer Survey of 2009 showed that total food sale was only 1.6%. However, organic food sales grew by 5.3% , an evidence that Americans are purchasing eco-friendly food even though tad costly.
How do you promote your eco-friendly business to consumers and possible clients?
The first thing to do is ensure that your business is certified green. There are different institutions like the Green Business Bureau, Institute for Green Business Certification and even the Green Good Housekeeping Seal, could help in certifying your business, products or services. Establishing approval from these institutions could help a lot if promoting your business.
