The size and importance that Google did in the 11 years of existence did not manage any other company in history and over, when viewed as a startup friendly and good wave coming to order all information in the world says his mission, joined enormous social capital but the reality is that on that scale, Google is becoming its own biggest enemy for the simple fact that the rest of the competition, destroyed about real challenge raised.
And as the train stops and the company continues to grow every movement becomes more important to the ecosystem of Internet startups see how many each new Google service as a niche and unattainable and where they should retire? And daily life of us as novices or advanced users of the company in Mountain View Or imagine a day without using any Google service?.
In a sense, the phrase “dying of success” that applies to sites that are unable to respond to a giant traffic demand strong enough revenue to pay for the infrastructure they use, re-apply in this case but with analogies and in fact, I wonder:
How does Google continue to recruit A-People as it did until now? Seriously imagine that an organization of 20,000 people is so easy to find another 20,000 that are as bright as the first time, even the reward of entering in an enterprise procurement needs for continued growth is the same?
As we continue to add publishers in its AdSense program and advertisers in its AdWords program seriously can you imagine the level of care is as good as it was one or two years ago? Or not there is some level of corporate mismanagement (up justified by its size)? ¿Se imaginan en serio que es tan simple como antes donde habia 2 o 3 niveles de servicio y listo? Can you imagine seriously that is as simple as before where there were 2 or 3 levels of service and ready?
A greater share Mercado search and greater use of search engines as a gateway to the Internet is greater reliance on ITS webmasters SEO standards “and expect people to trust you if you are indexing and showing results in own form and, thus, competing and generaerando doubts in the market about its transparency?
Because let’s not forget that today, Google is a black box where no one knows key things: Algorithms results; Percentages AdSense Indexing services within the results themselves to levels of caching and grazing areas gray.
Technology companies have a history of being their own towering enemies:
Internet – Microsoft has relied on corporate users and later discovered Internet
– Yahoo! – Google raised, let it grow, misused to bursting now completed its search engine in the hands of MSFT
AOL turned to be a media company and shit when they had helped millions of users in the U.S. believe that was the Internet.
AMD achieved some tremendous strides in processor until he devoted himself to legal battles and Intel (with a lot of money and resources) took the shot and ended ended marginalization depending on ATI.
Google is going to be an octopus to anyone wants to use its own weight or simply going to need more and more acquisitions to continue to demonstrate innovation?
